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Madison is pleased to reveal the full seminar schedule for iceBike* 2020, which will take place from 18th to 20th February at the Marshall Arena:MK.

The seminars are always a popular feature of the show and this year, the schedule is as full as ever with plenty for visitors to learn from and enjoy. Please see the daily seminar schedule below. More details and the full schedule can be seen here or click the preview below to see them all.

As usual there is something for everyone in the schedule but ‘Brexit and The Bicycle Industry’ is expected to be particularly popular, given all the economic uncertainty in the country. Presented by The Bicycle Association is promises to look at the likely consequences of the UK’s exit from the European Union and what it means for the bicycle industry.

In an iceBike* first, visitors will be given a unique, hour-long, MY21 preview from Shimano. This is a rare opportunity to learn about the latest market trends from the world’s number one component brand, presented by International Sales Manager, Boy Oudenampsen. Please note, an NDA (non-disclosure agreement) will need to be signed for anyone who attends this talk.

Elsewhere there will be talks about Freewheel, Madison B2B, Shimano Service Centres, Garmin Myagi Training and retail best-practice. Sir Chris Hoy will be around on Wednesday for a new SiS product workshop, while Premax CEO Randall Cooper will be hosting a seminar on how to look after your skin during and after a ride. Head to the website for more details and the full schedule. Be sure to check on the day that the timings are the same as they are subject to change.

More details will be confirmed in the lead-up to the show and dealers are encouraged to register now at