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Here at iceTackle*, it's not just about showing product, we want to help our retail visitors to get more from the show that will benefit them widely. That's why this year we have retail expert Alf Dunbar on hand, giving his unique approach to helping retailers offer the ultimate customer experience.

Dunbar, hailed as one of the top performance coaches within the customer service industry, has previously worked with John Lewis, Tesco and M&S and with over 12 years practical retail experience and 11 years as a top performance coach, he has coached thousands of people from across a variety of retailing and business backgrounds.

He will host seminars each day focused on how to greet and approach customers, up-sell, close sales and give excellent till service. 

Dunbar has his own training company, and has created his highly regarded You Are The Difference (YATD) customer service coaching programme, developed from experience of years of working on the shop floor. YATD is used widely throughout the UK and in 25 countries around the world.