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There will be new bikes galore at iceBike* this year with Saracen launching its new Dirt Jump range and Ridgeback ready to showcase its extensive range of brand new E-Bikes at Marshall Arena:MK this February. Plus, as always, Genesis and Adventure will be there with all their latest offerings.

Ridgeback has added 10 new E-Bikes to the range, to bring the total MY21 offering up to 18. Prices will start at £1,599.99 and go up to £3,999.99 with a variety of styles, components and capabilities to suit almost all riders. Excitingly, two E-Cargo bikes join the range for 2020 after the excellent feedback from last year’s iceBike*. Not only will dealers be able to see all these E-Bikes, but they’ll also be able to place orders and there are some serious exclusive show offers to tempt iceBike* attendees.

Saracen’s jump bikes turn heads every year and they’re a proven favourite with dirt jumpers all over the UK. This year the Amplitude, AL Team, CR3, CR2 and ALX frameset will all make their 2020 debuts at iceBike* with this being an earlier opportunity to see them in the flesh than ever before. Make sure you register for the show if you want to see these first and take advantage of the great offers available.

Kellie Parsons, Marketing Director at Sportline, said: “It is great to have so many new bikes on display at the show this year and we are incredibly excited about this new direction from Ridgeback particularly. This is a seriously compelling offer from the brand and is a direct answer to the growing appetite that we are seeing from the market. We don’t always have many new bikes at the show as the timings don’t work out, so this adds a new layer to the iceBike* for 2020.”

That’s far from everything to see from Sportline, with Genesis ready for a huge 2020. Genesis is shifting its focus and going back to its roots as the ‘Original Adventure Bike Brand’ with a huge focus on gravel and all-road riding. Be sure to stop by the stand, hear what the team is up to and meet ex-World Tour star Adam Blythe who will be at the show on Wednesday 19th February.

More details will be confirmed in the lead-up to the show and dealers are encouraged to register now at