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Shimano is without doubt one of the most exciting brands at iceBike* every year, and for 2020 Madison is delighted to announce more opportunities than ever for you and your shop to make the most of what the Japanese brand has to offer.

One of the most exciting parts of the show, and an iceBike* first, is that Shimano will be giving attendees a sneak preview of what’s to come in MY21. If you want to get the inside scoop on the next game-changing products from the World’s number one components brand, this is a must-see. Seriously, these are the things that will be defining the marketplace from next year onwards and missing out is losing a chance to get one step ahead with your future planning. Please note that non-disclosure agreements (NDAs) will need to be signed for all visitors that attend this seminar.

On the technical side, Head of Training Julian Thrasher will be on hand to answer all your training, education and Shimano Service Centre (SSC) questions. Julian will also be presenting Shimano’s 2020 Training Calendar and giving a presentation on what it takes to become part of the Shimano Service Centre Network. If you’re a service-focused business that specialises in everything Shimano, this is your chance to inquire about becoming an SSC and finding out what the criteria are to get involved.

Another stand that shouldn’t be missed is the booth. Master Trainer Niels Booth runs the bike fitting unit at the Shimano Experience Centre and we’re lucky enough to have him at iceBike* this year. He’ll be on the stand not only demonstrating how the Bikefitting,com system works, but also there to give advice and insight on how integrating bike fitting into your services can benefit your business. One key product is the new saddle selector and Niels will have this on the stand ready to demo and answer all your questions.

Of course, on top of all that there are still the usual plethora of show-only offers to take advantage of, including these:

  • GRX. Buy any GRX 800 or 600 groupset and get a free pair of XT M8100 SPD pedals. You can also talk to our tech team who will be on the stand to answer any GRX questions.
  • 5% off an XT or SLX groupset.
  • 15% off the Shimano DuraAce r9100P power meter.
  • A new entrylevel disc-brake bundle of Shimano MT200 brakes with rotors as well as other disc-brake bundles on the Shimano stand.
  • A huge number of offers for Shimano Original Parts, including cassettes, chains, disc pads and cables.

If you don’t want to miss out on anything Shimano has to offer at the show, you can register to attend iceBike* by clicking here:

And remember, it’s not just Shimano. There are over 60 brands at the show including Park Tool, Lazer, DT Swiss, Elite, Finish Line, Garmin, Saracen, Genesis, Maxxis and more who will all have exciting new products and offers to make coming along worthwhile.

Added to that, the Concept Bike Shop returns this year and we’ll have a whole host of experts giving seminars on the balcony every day sharing ideas and insights to help your businesses have a great 2020.